Available for new projects & full-time roles

I turn your
Shopify traffic
into revenue.

CRO Specialist & Shopify Developer with 5+ years turning DTC traffic into measurable revenue through data-backed A/B testing and hands-on Shopify implementation.

Book a free 30-min call See case studies
122+
A/B tests executed
13+
DTC brands worked with
$405K
Projected revenue uplift one client, 6 months
5–30%
Avg CVR improvement per engagement

Brands I've worked with

North Fashion
PurpleFire
Little Learners
Gaudium
WoodUpp
Another's Legacy
AMF Magnets
The Noble Shoe
Roll With Advantage
Never Miss Moments
GoSuperSonic
Paloceras
What I do

Two skills. One specialist.

Most CRO specialists can't build. Most developers don't understand conversion psychology. I do both no bottleneck between strategy and execution.

01

CRO & A/B Testing

Full-funnel conversion audits, data-backed hypotheses, and disciplined experimentation programs. I use GA4, heatmaps, and session recordings to find what's leaking, then test the fix with statistical rigour.

GA4Heatmaps A/B TestingHeuristic Audit Test RoadmapsConvert.com ShopliftIntelligems
02

Shopify Development

Custom Liquid development, theme builds from Figma, page speed optimization, Core Web Vitals fixes, and Shopify app development. No developer bottleneck.

Shopify LiquidShopify Plus Theme DevPage Speed Core Web VitalsCustom Apps
03

Agency White-label Partner

Overflow CRO support for Shopify agencies. I plug into your workflow, communicate your way, and deliver results under your brand. No disruption, no handholding needed.

White-label CROOverflow Support Client ReportingAgency Partner

Not sure where to start?

Let's talk about your store for 30 minutes free. I'll tell you exactly where I'd start.

Book a free call
Proof of work

Case studies

Real tests, real data, real revenue impact. Every CRO result comes from a documented A/B test with statistical significance.

North Fashion — Fashion DTC

Full CRO Experimentation Program — 13 Tests

Size chart UX redesign, transparent review display, above-the-fold mobile layout, cart UI with countdown urgency, and collection page layout all implemented in Shopify Liquid.

$405K
Extra revenue
in 6 months
15.1%
Revenue
increase
PurpleFire — Multiple DTC Brands

CRO Team Lead — Multi-Brand Experimentation

Primary CRO consultant for multiple high-value brands simultaneously. GA4, Mouseflow and Clarity research into A/B tests using Convert.com, Shoplift and Intelligems. Promoted to Team Lead in 6 months.

21.5%
CVR uplift
peak
$23K+
Monthly revenue
added
Little Learners — Kids Toys

PDP & Cart Optimization — 8 Tests

Upsell relocation closer to ATC, cart UI redesign with savings badges, product specifications cleanup, and above-the-fold layout improvements on mobile.

$135K
Extra revenue
in 6 months
10.2%
Revenue
increase
WoodUpp — Home Decor

Sitewide CRO — 5 Tests

Dynamic tab title re-engagement, product gallery with thumbnails and usage video, mobile PDP layout redesign. Running 14 days to reach statistical significance.

$161K
Extra revenue
in 6 months
5.2%
Revenue
increase
Eli Z Group — E-commerce

Full-funnel CRO + Paid Media Alignment

Review section redesign, one-page checkout migration, and data-driven landing pages aligned with Meta Ads. 25.3% CVR target set and exceeded across the engagement.

37.4%
CVR increase
review section
2.86
ROAS on
paid spend
Shopify Development Projects
Regent Row — Fashion

Above-the-Fold PDP Redesign & Liquid Development

Full UX redesign bringing ATC button, price and variant selectors above the fold on mobile. Implemented directly in Shopify Liquid on ~2,600 monthly sessions. Massive lift in purchase intent metrics.

1000%
Add-to-cart
improvement
699%
Checkouts
initiated
Tuff Wraps — Fitness / Shopify Plus

Custom Tiered Discount Engine

Built a custom Shopify script (now a published app) that scans cart product tags and automatically applies tiered discounts: 3 items = 20% off, 4 = 25%, 5+ = 30%. Ongoing store customization and maintenance on Shopify Plus.

Scripts
Custom Shopify
Scripts
Plus
Shopify Plus
client
Paloceras — Eyewear / Shopify

Figma-to-Shopify Full Store Build

Transformed a complete Figma design into a fully functional Shopify storefront for a premium eyewear brand. Pixel-perfect implementation, custom sections, mobile-first approach and CRO-optimized product pages.

Full
Store build
from scratch
CRO
Optimized
from day 1
Everything420 — Cannabis Accessories / Shopify Plus

Dawn Theme v4 → Latest Migration (Zero Downtime)

Seamlessly upgraded a live Shopify Plus store from Dawn theme v4 to the latest version without disrupting operations. Added new custom sections, optimized Core Web Vitals, and refactored Liquid code for performance.

0
Downtime
during migration
Plus
Shopify Plus
client

Full CRO Portfolio — 122+ Tests Documented

Before/after screenshots, hypotheses, running dates & revenue forecasts across all 13 brands.

View full portfolio →

Want results like these for your store?

Book a free 30-minute audit call. I'll review your store live and identify your top 3 conversion leaks.

Book a free audit call
Background

Experience

Jul 2025 — Dec 2025
Vranje, Serbia
Eli Z Group
Ecommerce Manager
  • Raised CVR by 25.3% through full-funnel CRO on paid traffic
  • Review section redesign: 37.4% CVR + 38.3% RPV lift
  • One-page checkout migration: +9.7% checkout conversion
  • Data-driven landing pages: 2.86 ROAS on $2,405 ad spend → $6,885 revenue
Apr 2024 — Apr 2025
Vranje & Belgrade
PurpleFire
CRO Team Lead & Specialist
  • Primary CRO consultant for multiple high-value DTC brands — avg 5–10% CVR uplift
  • Upsell placement: +$23,000 monthly revenue for a single client
  • UI enhancements: 21.5% CVR and 13.5% AOV improvement
  • Promoted to Team Lead within 6 months
May 2025 — Jun 2025
Vranje, Serbia
Pelsbarn
CRO Manager
  • Owned full conversion strategy and daily A/B testing workflow
  • Luxury landing pages: ~20% CVR improvement
  • Built and tested entirely new acquisition funnels from scratch
Jan 2021 — Apr 2024
Remote
Freelance / Everything420 / Perceptiv Digital / CleverChoice
Shopify & Full-Stack Developer
  • Built custom Shopify app Guardito live on Shopify App Store
  • Regent Row PDP: 1,000% ATC and 699% checkout improvement
  • Figma-to-Shopify builds, Dawn theme upgrades, custom section development
  • US and Australian brands on Shopify Plus and Neto/Maropost

Looking for a CRO specialist with this track record?

Available for freelance projects, agency partnerships, and full-time roles.

Schedule a call
Stack

Tools & skills

From raw GA4 data to deployed Shopify Liquid code the full stack I use to research, test and implement conversion improvements.

CRO & Testing
Convert.comShoplift IntelligemsElevate VWOOptimizely Supersonic
Analytics & Research
GA4Hotjar Microsoft ClarityMouseflow Lucky OrangeLooker Studio SEMrush
Development
Shopify LiquidShopify Plus JavaScriptHTML5 / CSS3 PHP / LaravelNode.js Replo

Have a specific tech stack in mind?

I adapt to your existing tools. If you're using a platform I haven't listed, chances are I can work with it.

Discuss your project